Wippa and Galluzzo Say 36 Months 'Is Not an Attack on Social Media'

Published the day after 36 Months' launch, this Mediaweek follow-up has Rob Galluzzo and Michael 'Wippa' Wipfli responding to early pushback, clarifying that raising the social media age to 16 is 'not an attack on social media' or on specific platforms. Galluzzo describes the campaign's ambition as narrowly targeted at delaying access during a specific developmental window rather than opposing social platforms broadly, defining the campaign's scope as any social network that 'encourages interactive engagement through addictive features.' Wipfli suggests platforms might cooperate voluntarily rather than risk negative headlines. TechKids Foundation cites this piece for how the campaign's founders characterized their own aim and scope in their own words, distinguishing the campaign's actual ask from a broader anti-technology stance, useful context for readers assessing the campaign's claims and tone.

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