How to Fix Facebook—Before It Fixes Us
In this bylined essay for Washington Monthly, Roger McNamee — an early Facebook investor who mentored Mark Zuckerberg — argues that the company's algorithm-driven attention model is associated with the platform's exploitation by Russian operatives during the 2016 U.S. election and the Brexit vote. He writes that platform algorithms are 'designed with a specific value in mind: maximum share of attention,' a pattern he links to reduced public trust and polarization rather than to any single diagnosable harm. McNamee lays out an eight-point reform agenda — user notification of manipulation, mandatory platform transparency, restrictions on further acquisitions, and revived antitrust review among them — as an alternative to relying on the industry to self-correct. TechKids Foundation includes this essay as McNamee's own condensed policy argument for external regulation of attention-driven platform design.
McNamee's essay lays out eight specific reforms he argues Congress and regulators should pursue, including notifying users exposed to Russian manipulation, banning deceptive bots, pausing platform acquisitions, requiring algorithmic transparency, and reviving antitrust enforcement.
McNamee, Roger. "How to Fix Facebook—Before It Fixes Us." Washington Monthly, January/February/March 2018 issue. https://washingtonmonthly.com/magazine/january-february-march-2018/how-to-fix-facebook-before-it-fixes-us/