Jim Steyer

Parent Advocates · Common Sense Media

Founded Common Sense Media in 2003, now one of the most-cited ratings and advocacy organizations for kids' media.

Jim Steyer founded Common Sense Media in 2003 to give parents independent, age-based ratings and reviews of movies, TV, apps, and games. Over more than two decades the organization has grown into one of the most widely cited sources on children's media and technology use, publishing its own research alongside its review database and advocating for stronger protections for young people online. Common Sense Media's census reports on kids' media habits are regularly referenced by researchers, journalists, and policymakers. Steyer's organization has become a reference point for parents trying to make informed choices about what their children watch and use.