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Jakob Forssmed

Government & Regulators · Swedish Public Health Agency

Backed Sweden's 2024 national screen-time guidance, framing children's health as the cost of tech companies' profits.

Jakob Forssmed is tied to Sweden's 2024 national guidance on age-capped screen use, issued through the Swedish Public Health Agency. The guidance set recommended limits by age band, part of a wider Nordic push to move screen policy from parental advice into formal public-health recommendation. Forssmed was quoted framing the issue bluntly: children's health, he said, is paying the price for technology companies' profits. That framing — a government voice naming a business-model problem rather than only a parenting problem — is part of why Sweden's approach sits alongside Australia's and France's in this library's government lane.

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